Friday, July 17, 2015

Coloring Books for Adults

Your friendly proprietor was walking from a parking garage at Stanford to his office on the other side of campus when he passed a group of six-year olds wearing orange t-shirts with the words "Media Academy" printed on them.  I have been reading numerous stories of two-year olds using ipads, kindles, and other digital devices.

Imagine coming across an Associated Press story on July 15, 2015, "Trendy But Calm:  Adult Coloring Books Selling Like Crazy."  Indeed, at one point during that week adult coloring books occupied 8 of the top 20 slots on Amazon's best-seller list.

Are adults regressing to their childhoods?  One book title hints at their fast-rising popularity:  "Adult Coloring Book:  Stress Relieving Patterns."  Adults are joining coloring clubs, entering coloring contests, and posting on social media about the therapeutic benefits of coloring (presumably within the lines?).

There it is.  Fearless six-year olds taking over the digital world as their parents sit at home coloring books to relieve stress.  I suspect the subject of next year's camp for seven-year olds will be how to monetize their media apps and/or platforms, which will likely be taught by financially successful eight-year olds.

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